A wordmark made for
warm welcomes.
Three logo expressions — primary wordmark, simplified signature, and monogram — each built for a different context. Covers, signage, avatars. One identity system, three registers.
01 — Full rebrand · Brand identity · Web design
"Cielo should always feel like the first glimpse of the coast: calm, luminous and full of possibility."Brand statement
Cielo is a boutique guesthouse on the fourth floor of a building in Cangas do Morrazo, with views of the bay and the energy of a place that grew out of a personal story. Martina and Emilio, her husband from Galicia, turned a space they loved into something guests could share.
The brief was to build everything from scratch: brand identity, visual language, and a website that felt personal and unhurried — not like a booking platform, like a host who cares.
Three logo expressions — primary wordmark, simplified signature, and monogram — each built for a different context. Covers, signage, avatars. One identity system, three registers.
A warm, expressive palette drawn from tiled roofs, Atlantic light and long summer afternoons in Cangas. Three rooms — Agua, Tierra, Sol — each with their own colour and personality, all part of the same visual family.
An editorial serif carries the warmth and intimacy of the brand — headlines, brand moments, emotional pull. A neutral sans handles everything else: calm, readable, never competing with the serif's presence. The contrast should feel like a host who knows when to speak and when to listen.
Display — Cormorant Garamond, Italic / Regular
A home above the sea
Body — Inter, Regular/Medium
A boutique guesthouse on the fourth floor, with views of the bay and the warmth of a place that grew from a personal story.
The Cielo voice is personal, warm and unhurried — like a handwritten note from a host who genuinely cares. Speak to the guest, not about the guest.
01
Personal, not corporate
Write as a host, not a business. Use I, we, you, and your to create a sense of personal welcome.
"I run Cielo myself — no agency, no platform, no middleman. When you write to book, you're writing directly to me."
02
Warm, not formal
Keep language relaxed, human and unhurried. Avoid polished hospitality jargon.
"A home by the sea"
03
Specific, not generic
Use specific details, names and sensory language rather than generic claims.
"Bright yellow tiles and a thoughtful design make the shared bathroom a cheerful little space."
Fine geometry, characterful linework, natural materials, and sun-washed photography create a language that feels local, warm and quietly distinctive. Let place lead.
Prioritize coastal atmosphere, tactile interiors and unposed human details. Avoid hard flash, heavy filters and generic resort imagery.
Keep layouts quiet and generous. Let one expressive logo, one coastal image, or one clear message lead. The identity extends from print to screen to everyday object with the same warmth and restraint.
Business cards
Amenities
Towels
Simple, centered placement on cream or natural linen.
Key chain
Monogram with room identifier on a warm accent.
Do not disturb
"Please let me rest. I am listening to the sea." / "We took beach day too seriously."
The interior is as much a part of the brand as the logo. It reflects the coastal, warm character of the guesthouse — natural materials, daylight, and rooms that feel lived-in rather than staged.
01
Natural light first
Bright rooms opening up to the sky. Let daylight lead every space.
02
Calm, not minimal
Comfortable sofas, books, good light. Rooms should feel lived-in, not staged.
03
Color with purpose
Bright yellow tiles in the bathroom, warm earth in Tierra, coastal calm in Agua. Each space has its own palette story.
04
Honest materials
Linen, cotton, wood, ceramic tile. Prefer natural textures that age well. Avoid plastic, glossy finishes.
All interior design choices — from towels to kitchen appliances — should use natural materials. The goal is a space that feels like a home, not a hotel.
Always prefer
Avoid
Prioritise used vintage wood over new plastic furniture. Age and character over novelty.
The website brings the full identity into a live digital context. Brand voice, typography, colour and photography working together — booking system included, no third-party platforms, no commission.
The site is fully bilingual (EN / ES) and built with SEO from the ground up — structured metadata, semantic HTML, alt text on every image, and page titles and descriptions written for search as well as for guests.
Built and maintained with Claude Code · Deployed on Netlify
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